WE ARE YOUR PROTECTOR
HUMAN LIFE IS THE MOST PRECIOUS ASSET
OUR MISSION IS TO PROTECT IT
This is the philosophy that always guides the corporate mission of Sir Safety System, for over forty years. Born as a small business at the green heart of Italy, Umbria, became today an international reality in the production and commercialisation of the largest vast mono-brand product range for the safety of workers. SIR branded workwear, safety footwear and personal protective equipment, designed and manufactured to assure the highest level of protection and quality standards, using the cutting-edge technological innovations. A worthy mission to pursue, through which Gino Sirci, CEO and founder, together with his employees and partners, commits himself to contribuiting concretely to the future: a future that is safer.
"EACH GENERATION OF ENTREPRENEURS IS MADE OF PEOPLE WHO THINK IN A DIFFERENT WAY, WHO ARE FASCINATED BY THE NEW AND THE DIFFERENT"
THE VISION OF GINO SIRCI
A HISTORY MADE IN SMALL STEPS
The new and the different: two concepts that represent perfectly the innovative spirit and perseverance of the founder Gino Sirci and his project of enterprise, Sir Safety System. Started in 1979 as a personal enterprise adventure, today became a reality at the international level, always supported by the same, constant commitment. Enthusiasm and passion infused in the same mission since the very first day: "Protecting the workers."
It all began in the roaring Eighties, in Central Italy, precisely in Santa Maria Degli Angeli, Assisi, a small town in Umbria. A real “workshop" operating in the workwear sector: a sector that, at that time, was totally an unknown world for most people, and the fundamental importance of which was underestimated and even dangerously ignored. But the foresight and the ability to look beyond were the basis for the success.
The Company, initially born as a one-man enterprise, was joined by Francesco Sirci’s support, Gino’s trusted brother, always by his side to lead Sir Safety System to its actual prestigious position. At the same time, the Company moved to larger premises in Assisi’s Industrial area, driven by the need for wider spaces, due to the work’s constant increase. The Company began to assume a more defined identity.
Customers’ needs started to become increasingly more diversified and complicated to accomplish, thus leading Sir Safety System to the decision to start manufacturing its own workwear. This allows the Company to meet all customers’ demands in a direct and faster way, and to give free rein to the management’s creative mood, through the creation of brand new experimental products, aimed to explore safety’s world, still to be discovered.
The ISO 9002 Quality Certification attests the virtuous company work. Prestigious recognition that is not everyone’s prerogative and which is fundamental particularly in the field of safety and protective clothing. Synonymous with great company reliability and product quality.
A historic year for Sir Safety System. In fact, the first building of the current company plant was inaugurated. A building that turned out to be an architectural statement of Gino Sirci's mentality and entrepreneurial spirit, as an interpretation of the idea of beauty and maximum quality. A structure through which the CEO also intended to ensure that the employees enjoyed a satisfying work experience, both from visual and mindful aspects.
Ambition leads to great horizons – SIR expanded and Italy became too small. Thus began the experience beyond borders and new markets reached, such as those overseas. The opportunity to achieve significant new goals and compete in global markets seemed to auger well. An opportunity that turned into a new great success.
The largest market share derived from the industrial sector, with its pulsating core in Northern Italy. Sir Safety acknowledged the opportunity to open a second commercial office based on the need to be closer to customers and have a stronger presence in the territory to fulfil the increasing demands. This was to be in Cusago, in the province of Milan.
The horizon broadened and after opening up to foreign markets, internationalisation requirements imposed new business solutions for Sir. A new branch was opened, this time round abroad, after expounding on a growing entrepreneurial trend, in an era of globalisation. Sir Tech was founded precisely in Timișoara, Romania.
SIR products gained increased support because they are synonymous with safety, quality and Italian design. The increase in demand required enhanced production and in turn organised logistics to supply as much as possible, and above all, quickly. This led to the area of the company warehouse being tripled by constructing the second wing of the building. The motto became “Deliveries in 24 hours.”
The shock wave of the economic crisis hit Italy and all Europe. Despite this, Sir Safety was not subject to setbacks. Product quality and customer satisfaction became the key to corporate success, even during a difficult global moment. This entailed a further expansion in the company plant, which reached its current surface area. The third wing brought about an important novelty. The opening of the Company Store – a showroom dedicated to retail customers.
In the same year, Sir became a member of SATRA – an international organisation that works in the field of global occupational safety. This allows the company to be constantly informed on the standards and relevant updates on occupational safety, in the legislative field.
Today, Sir Safety System is a company that sells in over 30 countries around the world, with an annual production capacity of over 5,500,000 pairs of gloves, about 400,000 pairs of footwear, about 5,000,000 overall garments and over 1,000,000 PPE. Its main headquarters in Assisi (province of Perugia) covers an area of over 14,000 m2, including warehouses and facilities.
A company that above all pursues its mission to improve the lives of millions of workers.
Every day, always.